Caitlyn Mellor
Cait Mellor Writes
I’m Cait Mellor— Your copy rescuer who will craft the right words for your unique pet business. I mend broken words that aren’t working for your business, even if that means we start from scratch to get it right.
After seven years of managing the day-to-day of both an animal rescue and a pet retail shop/boarding facility, I quickly settled into that “niche” once I pursued a copywriting career.
Whether you believe in the term “fur babies” or not (and yes, this is a debate I see often), I can create a strategic brand voice and copy plan that feels authentic to you and is completely drool-worthy (All dog puns intended). Your copy can convert AND be on brand.
My services vary from done-for-you to done-with-you, and whichever route you choose, you're well on your way to speaking to your audience in a more conversion-focused yet totally sincere way-- meaning more genuine connections resulting in more sales.
SERVICES
Cait Mellor Writes provides copywriting services for pet businesses. This includes, but is not limited to:
Email marketing copywriting
Website copywriting
Sales page copywriting
Copywriting audits
Email sequence copywriting
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I have over 7 years of experience working in a pet retail/boarding/daycare/grooming facility, and also ran a non-profit dog rescue. I got to know the in's and out's of speaking to the exact pet owners many of the brands I work with are trying to reach. I also have insight into the business side of things, which has been helpful for my clients who have a fellow petpreneurs as their ideal client. I've coupled my experience in the pet industry with my extensive marketing background to provide the most elite copywriting service specific to the pet industry.
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I've written websites, marketing emails, sales pages, social media copy, blogs, podcast show notes, and more for pet industry brands.
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It starts with defining it, if you haven't already. We'll look at the intricacies of your brand messaging, how you interact with your customers, their feedback, reviews, and more. I dig deep into what makes your brand unique through questionnaires, research, competitor analysis, and voice of customer. I use all of that information, along with your messaging goals, and write in a voice that sounds like your brand and has copy strategy behind it.
Happy clients, happy life.
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"Cait's ability to understand our brand voice, bring new ideas that are relevant and NOT cheesy show her professionalism and understanding for the modern day reader. She also understands strategy and selling techniques, which is essential with the projects we utilize her help with. She meets all deadlines and is quick and responsive to any feedback we suggest. Cait would be a true asset to have on your team!"
-Candace D’Agnolo, Pet Boss Nation
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“At the time I needed to delegate the (copywriting) portion of my agency. It was a smooth and easy process. It saved me a ton of time! Writing all those captions and emails would have taken me forever.”
-Cheyanne Flerx, Founder & Owner of Hey Cheyanne, LLC
